![]() We’ll take a brief look at the direction of the natural products industry, the tradeshow industry, and the latest exhibiting trends to unlock critical strategies for increasing ROI at next year’s event. In light of this success, it’s good to look at the general trends and prepare for NPE West 2022. In addition to ensuring a protected environment for their clients, the educational sessions in the tradeshow were also made available via Livestream, along with an option to tour the exhibit floor virtually. For instance, they provided a free Q&A in which a hired epidemiologist gave an expert opinion about health protocols and answered audience questions. Part of NPE East’s success is undoubtedly due to the New Hope Network’s directly addressing the safety concerns that come with hosting an in-person event. The result is NPE East 2021 becoming the largest tradeshow event since the first quarter, amassing 800 exhibitors and over 15,000 registered attendees despite the current climate of safety concerns. The New Hope Network, which produced the show, succeeded in bringing business and attendees back to the showroom floor and keeping their guests safe. “An impressive achievement”–may be the best statement to describe the Natural Products Expo East (NPE) 2021. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" How Did NPE East Do It?
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